Landing page creation and optimization should always go hand in hand so you get the highest conversion rate possible. We believe most online marketers do not bother to do conversion optimization, but that is the only way to get higher conversion rate numbers. It seems that most IMers just wing it after they get the landing page up and running, and they do not engage in any kind of testing. The most obvious item on a landing page to test is the headline, but not all landing pages have them. In this article, you will discover three landing page conversion rate tips that we know can help you.
If your market does not think that your landing page offer is important and relevant to them, then your conversions will suffer. The presell part before your landing page must prepare people for what they will see on your landing page. It is very simple in that if there is anything out of place with your landing page, then your conversions will be low. You do not want to reveal absolutely everything about the landing page before they arrive, though. If you set up a content gateway from CPALead, this works well also.
Make prospects more comfortable with your offerings by offering them a rock solid guarantee.
Your landing page is the best place to proudly announce your guarantee and watch the difference it can make to your conversion rates. No matter what you are promoting, offering a guarantee will make prospects more likely to take action.
Last but not the least; no matter how amazing your product is and no matter how much time you put into creating it, if you can’t convince your prospect about what’s in it for them, they won’t care. You have to clearly show your prospects how the product can help them and what advantages it offers. Increasing your conversion rates is as easy as focusing on the benefits over and above the features.